Naming
The name CahulActiv is the result of a careful selection, embodying the spirit of the social platform. Our team proposed several names reflecting the mission and essence of the project. During the naming process, representatives of institutions present on the platform actively participated, ensuring broad representation and consensus of all parties.
Brand strategy
We developed key strategic elements focusing on the mission and goals of the platform:
- Target Audience: all residents and visitors of Cahul city, regardless of their gender and age
- Interaction Type: open, friendly, accessible
- Visual Communication: vibrant, dynamic, active.
Brand design
The creation of the brand mark was based on the key principles of the strategy. The main element became interlocking circles with a central circle in the middle, symbolizing the unity and diversity of communities on the platform. The circular shape emphasizes friendliness and the absence of barriers.
The choice of the color palette highlights the vibrant, energetic, and diverse nature of communication.
Visual communication
The visual language of the platform was developed considering all the above aspects, creating a coherent and harmonious visual perception.
Website
The main goal of the website is to provide a maximally simple and intuitive process for choosing and signing up for clubs and sections.
Homepage search
The interactive filter at the header of the website allows users to easily find clubs and sections based on key criteria, ensuring the immediate elimination of unsuitable options.
Activity page
On the page of each activity, all necessary information is presented to facilitate the user's choice.
The main criteria of the activity are listed at the top of the page
Below, one can view photos and videos about the club's activity.
Then, find detailed contact information and the application form button
Institutions
A separate section of the site allows choosing activities based on specific institutions.
The complete list of activities
A separate page presents the complete list of clubs and sections, with the possibility of interactive filtering.
Events
The site includes a section with the poster of events related to clubs and sections, with the possibility of filtering.
News
The news section contains current information about clubs and sections.
The CahulActiv project is a shining example of how technology can contribute to the development of social and cultural initiatives. The realization of this project confirms our capacity for innovation and desire to create functional and visually appealing solutions in the field of web development and design.
Responsive
Ensuring the adaptability of the site for mobile devices is a key element of modern web design. We carefully optimized each page for comfortable viewing on smartphones and other devices.